Well - his payment for endorsing the product is worthless so technically, he paid a bigger price than most.
Personally, I'm sick of people making poor choices and then blaming others. That is what children do. I have a son in elementary school, it's amazing how nothing is ever is fault!
If you lose money in FTX because Tom Brady endorsed it, maybe you're the problem. (I use "you" in a general sense, not directed at you). In investing, for every winner there must also be a loser. The winners in crypto are mostly the ones that got in at the beginning, the losers are everything that bought into the hype.