Comment Re:The Ferengi would probably say (Score 3, Interesting) 15
I'd argue overhyping is inherent in any kind of marketing and sales. I mean you never see a Ford commercial that says "Yeah, our F150 has four wheels, pretty much performs within the same parameters as our Dodge and Toyota counterparts, mileage isn't really any better, and our heated seats have about the same likelihood of malfunctioning and burning you alive as your neighbor's brand new Ram."
Everything in capitalism is one degree of fairy tale or another. It's how you beat out competition that are selling essentially the same product as you are. Am I the only person that watched the "It's Toasted" sequence from Mad Men? I don't actually think I'm going to have an orgasm if I chew minty gum, but the implication is kind of there.