In broad strokes, yes.
I've seen Zoe in concert -- she's pretty awesome! I would like to see her again. But I'm a busy guy, and "sign up on Zoe's website for tour news" usually doesn't bubble up very high on my priority list. If I see a banner or promo flyer, however, I'm more likely to make note of it and maybe actually put it in my calendar to attend. If she knows there's a lot of others listening to her in my region, then she's more likely to schedule another concert here, and do more marketing here. I have no problem with her (& other artists) using anonymized data to help regionally target their sales & marketing.
Likewise, many (paid) apps I install now ask me to submit "anonymous usage data" to help them improve their product. I usually agree to do this, under the assumption that the data is actually anonymous, and that by me giving them feedback, they can make a product that I will find more useful & more appealing. I like programs that work they way I think they should work -- that are intuitive to me, and I'm willing to give up some data about my usage in exchange for that potential.
What I DON'T like is companies that harvest personal, non-anonymous information about me, and then sell that to other companies that I have not expressed interest in. I get flyers in the mail for "Skillpath Seminars", addressed to my small business name. I never attended a Skillpath Seminar under my small business name, nor do I recall ever signing up or purchasing a leadership/management product for my small business that would be relevant to Skillpath. So that means some OTHER vendor I used compiled a list that Skillpath purchased and cold-called (mailed) me. That's not effective for me; in fact, it's irritating because it's more mail I have to sift through & dispose of.