I've never tried DuckDuckGo, but did today because of this article. I chose a type of search that I do often and tried it on Duck, Google, and Bing. (Searching for a specific string on a large forum website.) Google, my usual favourite, came in last. Middle was Bing, and for some reason, DuckDuckGo was the best, and found things for me I had never before known about. I was mildly impressed. I know this is totally anecdotal, but it made me happy. That, along with the slightly better privacy, made me switch today. Also, I think it's important to punish Google for rolling over for the US government. They were somewhat good at standing up to the Chinese government for privacy issues, yet did nothing when the USA decided to do far worse. In my opinion, they've lost every bit of good will they've gained with their "don't be evil" slogan and policies. They're no better morally than Goldman Sachs, Monsanto, or Microsoft, the slow slide into corruption is now complete. On to the next underdog...