Because they're not much of an innovator. This is not a troll. They've never been terribly good at inventing brand new things.
Agree with everything you said except this part. They're not a hardware innovator. If you've opened up Macbooks to repair them, you'll find the same commodity parts used by every other laptop manufacturer. Heck, they're not even made by Apple, they're made by Quanta, an ODM.
I'd agree that this is often true, but not always. Apple innovates in hardware when it makes sense for them, and buys off-the-shelf when it doesn't.
Here's an obvious example, although from quite a long time ago; Apple developed its own chipset for the PowerPC 970, aka G5. Although it was fabbed by IBM, their architect confirmed that it was an Apple design. That said, I wouldn't be surprised if they bought some of the IP inside from somebody else too.
Another example is touch input. Apple used to get all their trackpads and controllers from Synaptics. I believe at some point, they switched to making their own. They still sometimes use off-the-shelf parts for them when it makes sense - but there are also rumors that Apple is working on its own controller for touchscreens now too.
A more recent example that they've advertised is the "TCON" (the display's timing controller) in the Retina iMacs. When everybody else was starting to think about going to 4K, they just skipped past that to 5K, and presumably couldn't find one that met their needs. It wouldn't surprise me if, in a few years, they go back to an off-the-shelf design, unless they've come up with a unique method of driving the display (like NVIDIA's G-Sync, followed by AMD's FreeSync).
Another example would be the backlit keyboard - I don't think I'm aware of anybody else that had done such a thing at the time - Apple put LEDs on the side of the keyboard, and used optical fibers to spread the light across the whole keyboard, shining through the key caps. The usual keyboard lighting for laptops at the time was an LED embedded in the top center of the screen that pointed down at the keys, illuminating them from above. They've since gone through another generation of the design, with individual LEDs under each keycap.
And finally, you have their iPhone/iPad/AppleTV CPUs these days. Nobody really knows much about Apple's architecture except them, but it's a custom design that undoubtedly has plenty of innovations (some of which may be patented by somebody else, whether they know it or not).
There are also plenty of innovations that are driven by Apple, although largely developed elsewhere. I'd be willing to bet that they are heavily involved with certain display and camera manufacturers - maybe not so much in the engineering/design side, but in the direction that development should go. Few companies would've made a "retina display" the size of an iPhone a few years ago, but Apple really pushed the idea. Or the whole sapphire thing that obviously went rather poorly a couple years ago - without the backing of Apple, GTAT wouldn't have had the funds to buy a bunch of sapphire furnaces to make the huge quantities needed. Unfortunately, GTAT wasn't successful at refining the manufacturing process enough to make it cost effective, and the whole thing imploded.
So yes, 99% of the time, they just buy off-the-shelf parts. It makes sense, because they're usually cheaper and do everything you need them to. But by choosing the right 1% of the time to innovate, they make a much larger impact. It's what any smart company would do.