Because the original Bourne Shell was limited in many ways as a scripting environment (vastly better than csh of course). That's why people kept doing different shells. Korn Shell was a big improvement over /bin/sh, even with just scripting. And if you want just play /bin/sh, do you want the earliest version or the later versions that started adding features? Do you want /bin/sh to be Bourne Shell or do you want it to be a POSIX compliant shell?
The reason bash succeeded wildly is because it a great job of unifying both the easy of use of csh with the scripting of sh, along with the more advanced features and scripting from ksh, and it was POSIX compliant. Even better, if you invoke it as /bin/sh (which most systems do) then you get a subset of bash functionality for POSIX and sh compatibiliy (especially with respect to startup), meaning you can have portable shell scripts which can work on other shells.
Also the original /bin/sh had some licensing issues for awhile. It was AT&T intellectual property. People wanted an alternative implmentation. You can't get the "real" Bourne sh on many systems anymore, and if you could it was last updated back in 1989 I think so it's out of date with many things and not fully POSIX compliant.