Comment Re:Stupid (Score 1) 561
If the PC-crowd doesn't like it, then they need to encourage more minorities to get the required education and get qualified.
First - replace "the PC-crowd" with "people who are struggling to get a job as a minority." It is demonstrably true that people are more inclined to hire people of their same gender / color (one such source: http://www.pnas.org/content/ea...). Cook is recognizing that his company may be guilty of this and is looking to correct it.
Second - what better way to encourage more minorities to get the required education than to show that there are jobs waiting for them and they won't be unduly discriminated against? Cook would be providing the demand for these students need to begin with. Or did you expect a bunch of minorities and women to enter college on a prayer and dream?