Comment Re:Good PR Move (Score 1) 250
I think Sparkfun is out either way from what I understand. They're planning on giving the Fluke ones away...
Sparkfun is out only because they CHOOSE to give stuff away. Don't cry for them, they're being made whole by the generosity of a large evil corporation, or at least that was the opinion most people had of Fluke yesterday. It's Fluke who is out either way. Either Fluke becomes this evil company that is simply trying to keep its trademark and a few people stop buying from them, or they hand out $30k and the same people who would buy from them anyway keep buying from them.
And Fluke is out for support, too. Those people who get free Fluke meters from Sparcfun aren't going to call Sparcfun when they need help with the meter. They're going to call Fluke because Fluke's name is on them.
I think that's a pretty sweet deal for Sparcfun. They violated a trademark and they're not suffering one bit from it. The company whose trademark they infringed is the one losing money.
Because Sparkfun gives away the meters, they will get the repairs for them, and will earn some money that way. Think of the situation this way
Sparkfun ordered a quantity of meters, and Fluke jumped up to supply them. Sparkfun paid for them and now the Flukes are the ones they planned to ship / give away. Its a win-win. And why is every company evil? I do not understand the logic that automatically looks for the worst in an organization, imaginary or real.