Submission + - Is 'Windows' A Liability To Microsoft's Mobile Future? (infoworld.com)
snydeq writes: "Microsoft's best hope on mobile may be to re-brand Windows, as Microsoft's biggest marketing problem with its smartphones and tablets may be the name 'Windows,' which consumers equate with 'hassles,' writes Woody Leonhard. 'It certainly seems to me that moving the "Windows" brand to smartphones hasn't bought Microsoft one iota of market traction. Quite the opposite. ... The impending mass confusion about Windows RT and Windows 8 won't work in Microsoft's favor, either. In fact, it looks like the "Windows RT" name alone will draw fire and brimstone.'"