Safari(With Bing?) Mail improvements, More Lock in/Cloud(At a price). Single platform...slight(after slight) at google, costly cloud applications, even with a few tweaks...like a clone of the awesomebar, and a nice payout from Microsoft.

Spin is just that spin. I bought the first iPhone

I didn't really understand your point about watches, something about "bitches" and flipping. Your talk about the nike band...not really a smartwatch really, but http://edition.cnn.com/2014/04... there is talk of collaboration between the two which makes more sense, as they are unlikely to compete in the smartphone market, which is already hitting strides. The moto360 is making waves.

As for switching on games on AppleTV...are those people games buyers or would they have like bought a game console instead of an AppleTV.

As for swift...a proprietary language, other than locking in developers to ios why would anyone care. you can't pull those tricks with a market share of 15% and shrinking however good it is...and the drivers are still slow.

Apple have squandered a lead they had with AppleTV when for a few $ you can by a cromecast of android device(even dedicated gaming ones) who cares now. In context of this article I think its cooks biggest failure.

Something we can finally agree on, the fact that Apples brand is shrinking and Beats is growing in an Apple area dominates does not really matter. the whole point is Apple is relying on past glories...and those under Jobs.

Except it is already a proven market, with large companies and some great products. I personally would love Apple the parasite and its abuse of patents to stay out of new markets.

It is unlikely to get involved in consoles...low turn over...no profit margins already a premium market. It could make money on *cough* apps, but android is there first and in droves cheaper with a larger ecosystem...and it does not make the same margins from software. The bottom line is Apple can't even right drivers as fast as Linux...they run 15 year old games as a tenth of the speed.

The bottom line is I would love a more powerful AppleTV a product Apple have squandered. At least we have chromecast.

Your information is out of date.

http://www.forbes.com/sites/je...

Google has overtaken Apple to become the world’s most valuable global brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking, worth $159 billion, an increase of 40% year on year. After three years at the top, Apple slipped to No 2 on the back of a 20% decline in brand value, to $148 billion, according to annual research conducted by Millward Brown.

Except Apples shares plummeted under cooks leadership it has taken two years to recover some of it most based on market manipulation rather than actual success. Its profits continue to be based on the iphone in the American market...everything else is struggling including the ipad and that peaked two years ago. Apple is seeing shrinking margins and its first shrinking profits under Jobs.

The bottom line is that growth before came from successful launches of products...Cook has yet to show the world anything slashmydots is criticising later iterations of products Jobs launched as *new* markets, and people are buying competitors products more, because they are larger, faster, cheaper, newer, powerful blah blah blah

I have no idea how successful the iwatch will be, what I do know, it is already a long way from being perceived as being first. It is not walking into a market which has years of necessary frand patents. It is walking into a market with large companies Sony; Samsung; Google already having products(some on their second generation) and patents. Whatever the iwatch looks like they changed the game...and it is costing them now. Oh and I like the look of the Motorola 360 too, so its looking pretty good for an unlauched product.

Ignoring the fact that when the ipad mini came out it was the low resolution device (1024×768 px at 163 ppi). Steve jobs had already launched the iphone 4 with its *cough* retina display (960×640 at 326 ppi) two years earlier.

You seen to forget that Jobsy(I like to park in handicapped space) was not the density of pixles...bit the size of the display to quote the foul smelling genius "It's meaningless unless your table includes sandpaper," Jobs said, "so that the user can sand down their fingers to around one quarter of their present size." He said 7-inch screens were actually 45 per cent the size of an iPad, which wasn't sufficient.

"Apple has done extensive user testing and we really understand this stuff," he added. "There are clear limits on how close you can place things on a touchscreen, which is why we think 10 inches is the minimum screen size to create great tablet apps.

Lets not start using words like "universal truths"(sic) when you are at best misinformed