All this marketing is inescapable and young people and adults alike internalize these deeply harmful and limiting messages. Although we don’t wanna believe it, the truth of it is, is that advertising actually works to manipulate us and it works really well, or else corporations wouldn’t do it. What LEGO should have done if they were serious about expanding the LEGO universe to include girls is to actually include them in a meaningful way, not segregate and separate them into their own pink enclave. In the future here are two suggestions that LEGO can use as a starting point to think about producing and marketing new products. First, they’ve got to integrate more female minifigs characters into their themes and make them the focus of those sets. Then they’ve got to completely drop “ladyfig” doll thing from the entire LEGO universe. Secondly, LEGO needs to go back to the drawing board and create products that foster creativity and imagination that children of all genders will adore. They can start by deemphasizing the macho testosterone and the combat