Hyping, pimping, influencers, shills, PACs, it's all designed for profit. Sadly, it works. Unless you're playing that game, you're an outsider. This is the value of social media, boosting ticket sales, mushrooming events--> FOMO.
The rest of us just glide along, watching the piles of money burn, the booze sold, the hotel rooms, the cities vying for sports and entertainment events, the gambling revenues, the Lambos, People buy into that shit. It's an alt.economy, all based on FOMO and greed.
But yeah, you can't buy a house in many cities because the real estate is owned by organized speculators, or hindered because of NIMBY property values. You breed a dichotomy of people living in the street, packed like sardines in their parent's homes, working wage-slave jobs. And so they gamble. They want a piece of the pie. But the distance to the pie ever-increases. So they buy myths and social media propaganda....and the twelve-hour pre-game is just part of that smoke and mirrors, and budget drain.
It's part of a pretty sorry set of values, quiet desperation, not unlike what Emerson implied.