We have come so far since feminism began, but then stuff like this still happens... How could anyone, in 2014, have thought this was acceptable?
I can't help but feel like this whole thing is getting horribly blown out of proportion, more than likely due to a SJW invasion (does it have some absurd hash tag yet?)
I haven't read the book, but based on TFA:
- It looks like they decided to put Barbie in a design position with other people doing the actual computer programming. This is not unusual in the real world.
- The roles of designers and developers are in some many polar opposites. Is it that hard to believe that the female brain might often be better at aesthetics, usability, gameplay, and what the target audience (which, based on "cute puppies and colored blocks", sounds predisposed towards younger girls) thinks would be fun? And perhaps the male brain is better at abstract logic and systems interaction? I'm not saying everyone falls into those buckets, just that it's common. And from what I've seen on the job, this is not unusual in the real world.
- The two programmers Barbie enlists happen to be male. Since a large majority of software developers in the world are male (especially in school), this is not that unusual.
- The side-story about the computer virus is absurd, but it just sounds like it was written by someone who doesn't know anything about computers or viruses, other than what they hear on the evening news ("A new lethal computer virus is sweeping the globe, deleting files and murdering kittens! Film at 11." The portrayal of computer maladies in fiction is pretty bad in general, so this is also not that unusual.
- Finally, this is Barbie FFS. Anyone who buys into that franchise and expects cutting-edge challenge of social norms is just self-deluded (might explain the attraction to SJWs...).
All in all, it looks like a cutesy little story written by someone who knows almost nothing about computers, probably has no interest in computers themselves, and subconciously wrote the story around their personal experiences of (1) most computer geeks are male, (2) computer viruses are scary, and (3) "it's Barbie, so who's going to really give a damn?"
This kind of stuff just isn't worth the heartache and venom people are throwing at it. Take a breath, put it in perspective, and move on.
(Besides, what people should be up in arms over is the picture of Tux on the front cover! A virus taking over Linux? Inconceivable! :)