Comment Re:AMD has played losing strategy for too long (Score 1) 133
The Athalon64 days where their peak oil.
Not only did they have chips that were faster, lower powered, but also had 64bit support well before Intel. (granted way before any useful purpose of 64bit really)
Then Intel came out with Core 2 Duo, which beat them in every category, to which AMD had no answer, then Intel refined the design even better, to which AMD again had really nothing, and it has been that way ever since.
They should not have become a whole hog builder. Margins suck. They would have been a Chinese company by now should they have done that.
They could not have done the Android thing, they lack embedded designs.
I agree, their attempted emulation of Intel was doomed.
As for Apple, they sell software and a brand, neither of which AMD has. The only reason Apple has done as well as they have, is that they built their branding to be expensive (more less). They were also positioned well for innovations with the iPod/iPhone/iPad because their closed source software makes integration easy, and by locking more and more in, you expand you market by force (literately).
They should have done a lot of things. However if they wanted to be really underhanded and sneaky, they should have focused efforts server side, which all the afore mentioned devices require to be connected to, gain significant market share, then create some technology that locks say certain devices using said technology built by AMD into their supporting server structure which is now dominated everywhere. It could even be something say less underhanded, where it just works better, or faster, or whatever (i.e. not true lock in like apple) to promote their other products, and even licencing the tech for others to use, and make money on every other device using their licensing fees etc...
Then there is their whole video division. Another strategic decision could be to really take a stab at destroying nVIDIA, and once gone when you are the only game in town making video solutions, then repeat the above but leveraging your video technology which is now the dominate market factor, and again licencing etc...
Anyway they have some outs. But yes, they have to get out of the be like Intel mindset. You're not going to out Intel, Intel. At least not until they get some sort of advantage which they currently do not.