Interesting! Hey, I didn't say they didn't exist, I said I'd be surprised. :) Some points:
- Amazon's policy says one thing, but it's actually really easy to do it yourself - there's a list on your account of gift cards you've sent. If you resend it, it'll cancel the old one and generate a new one. I blame the lawyers.
- SeaWorld I don't know about, not having been there since I was six. :) Sounds like they just have an old whacky system though.
- Wendy's is dumb. There's no reason they have to do it that way, assuming they don't register you at time of purchase. I think they just want your email or something. Point for that though.
- Ticketmaster... *sigh* This one actually doesn't surprise me, just because they're such bastards. Absolutely no sense to that, except it makes them money on people's misfortune. The only possibility I can think of is that they'll wait until somebody buys tickets, and then arrest them at the show when the tickets get scanned. ha ha ha heh ehhhhhh... Not likely.
One interesting store I encountered was WalMart - it looks like they don't replace them at all, unless you register them online, and then it's only good for online purchases (?). I don't quite understand that. They're plenty big enough to figure it out.
The reason this stuff is easy is that stores have no real excuse for replacing these things. They absolutely know when the cards are used, and for what, and by whom if they'd like to check that too. They're reaping the benefits without wanting to deal with the issues. Imagine if you lost your credit card, and they said "bummer, sorry. Your loss. It's not like we can tell what's being done with it."
Any easy way to get a friendlier policy is to either use Visa or MasterCard gift cards or deal with stores whose gift cards are handled as such.
Yep, absolutely. Or pay for it with a credit card with a better policy. Or with a credit card through PayPal. :) Keep stacking up protections if you can. Let AmEx and PayPal gang on up Ticketmaster. I'll be somewhere else, getting on with my life.