Comment Re:Maybe I'm missing something? (Score 1) 500
Actually you're wrong. You don't have to root. I've been sideloading on my Backflip and Galaxy S without rooting for a long time now.
Easiest way is to just use Droid Explorer. This is how I show non-tech savvy users to sideload. It's a free app that makes installing APKs completely painless. You can also install the android SDK (a free download) and type in "adb install "