Any coaches not already using computers to help with their strategy are doing themselves a huge disservice. I'm sure they are already crunching all the statistics they have, like how often a 4th down conversion works and using that to help with strategy.
However, I'm not sure this microchip does anything that anybody is interested in. It probably costs a fortune too, and they're putting it in a ball that's going to get knocked around? I'm sure the NBA is not sold on paying a lot of money to find out, as the article mentions, whether Johnny is 14% more dominant with his right hand than his left. And useful stats like "Time of Possession" will still have to be done by a human.
In fact, I can't think of a single stat important enough for a microchip in a ball to transmit in real time, and even if it was, it transmits to BOTH coaches. It's in the ball, so it creates somewhat of an arms race and just creates more information and work for the coaches to consider.
