Submission + - Google and Facebook hypocrisy concerning the Verizon-AOL merger (forbes.com)
If these groups(Google and Facebook) were serious about protecting consumer privacy on the Internet, they wouldn't be running to the FCC for special rules aimed only at Verizon. They would take their complaint to the Federal Trade Commission (FTC). The FTC is the primary agency responsible for consumer privacy issues and has been dealing with online tracking issues for years. The FCC has comparatively little experience in the area and a poor track record of enforcing and complying with privacy laws.
It appears these groups are complaining about Verizon at the FCC rather than the FTC in order to help their friends at Google and Facebook maintain their competitive lead in mobile marketing. It is no coincidence that these same groups pushed for the FCC to assume jurisdiction over Internet privacy issues during the net neutrality fight. The FCC could have adopted net neutrality rules without impinging on the FTC's jurisdiction over online privacy.