Submission + - DC Comics Superheroes, Nancy Reagan and Keebler Elves Won The War on Drugs
theodp writes: "On a recent trip to my childhood home in New Jersey," writes GOOD's Joshua Neuman in This Comic Book Made Me Say No to Drugs, "I discovered a stack of comic books in an old shoebox, one of which was DC Comics' The New Teen Titans (Drug Abuse Awareness) Issue #1, a promotional giveaway that was part of President Reagan’s Drug Awareness Campaign." While the cool kids in his class wearing rock t-shirts snickered at the corporate and government-sponsored comics (circa-1984 DC Marketing promo video), Neuman confesses the propaganda did the job on his naive, overprotected, 10-year-old in suburbia self. "Entering the fictitious, urban world of this comic book was like diving into a drugged-out version of Sesame Street where cute kids from a veritable rainbow of backgrounds played together, studied together, and took PCP together," Neuman recalls. "I can’t say that the comic book traumatized me, but looking back, something about not being in on the joke stayed with me. The experience taught me that drugs lay in the domain of the other, a kid who was much cooler than I was. However inadvertently, the collaborative effort of the Teen Titans, Nancy Reagan, and Keebler had achieved its intended effect."