And, to many many people, jeep is a generic term.
Originally it meant "General Purpose" vehicle. The Jeep has been made by many different companies over the years , Willys and AMC for example, but also made under license by a bunch of others.
And, the reason Chrysler owns it now, is because when they had whatever similar vehicle and ran an ad campaign that said "it was the best keep-like vehicle", they lost a trademark suit. They subsequently decided to buy it.
So, to many people, a jeep is a short wheel-base four wheel drive vehicle which includes the "cute ute's" as well.
And, yes, almost nobody except someone who has owned one really cares about the distinction. And once you no longer own one, you stop caring too. :-P
Me, I decided a gutless tent on wheels wasn't really what I wanted out of a vehicle. ;-)