Comment Re:FTFS vs. FTFA (Score 1) 83
Blackberry started out as two or 3 special tricks.
1) it was by far the best way to get corporate email in your pocket. The keyboard was a part of this, easiest way to reply.
2) It also had BBM, which in certain places made it special for cutting down SMS costs (SMS has huge huge margins for carriers).
3) Less important, it had excellent battery life, meaning the older phones could go days without a charge.
Now, all of those specialties are gone.
1) EVERYbody does corporate email. Android and iOS have closed the gap, and in some ways eclipsed Blackberry (iOS 7 per-app vpn - a corporate vpn for a special email account/app obviates some of the need for BES, saving cash).
2) iMessage, Line, Whatsapp, google voice/hangouts.. There are so many competitors in this space. iMessage is so much easier to use. BBM userids is so cryptic some say it's "security through obscurity"
3) People would trade off processor speed and flexibility for battery life. Witness the OctoCore processors on some phones now. Or the battery needed to pump some of the 6" plus screens. If battery life was so critical, you'd have small RAM small screen single core devices winning the sales war.
And the biggest that Blackberry never saw coming:
4+) Apple (and android) have shown that people don't want an email device as much as they want a flexible computer in their pocket. Paraphrasing Balmer, "applications, applications, applications....." If you're gonna have a bulky phone, it might as well do a lot.
So, in a turnaround, what's the core competency they can turn to? a physical keyboard is nice, but cuts down screen real estate for non-typing apps. The fact that no major Android manufacturer has a physical keyboard on their showcase phones shows it's not a requirement. Besides, they could add one if needed. Apple never will, and they sold 10 million phones in about a weekend plus.
BlackBerry is toast. There is no way they will keep making phones. They may soldier on selling BES for a bit.