It really should be an embarrassment to the colleges that bill themselves as technical schools, that virtually none of their athletes have a technical major. Athletic scholarships are a travesty in my opinion. A scholarship should be based on your potential to excel at your chosen major and your financial situation. Not whether you'll give the school bragging rights for having a winning team (which encourages alumni donations).
I think this boils down to different people's viewpoints on the purpose of higher education. The European model is much different than the American one. The focus truly is on education and the education you receive is also much more narrowly focused on your field of study.
In the US, however, it gets blurry. Most of the liberal arts and social sciences faculty like to argue that the purpose of college is more intrinsic than just academics; that you are gaining life skills and experience not found elsewhere. At the same institution, the faculty in the engineering department will tell you flat out that they are preparing you for employment. In its current state, American higher education means different things to different people. Many students, both athletes and non-athletes, go to school for reasons other than education and it really shows when employers and the media cite statistics about how college grads can write or perform simple arithmetic.
I don't think any one US college student even scratches the surface of what's available to them during four years of school. Is a formal academic education the main benefit? I don't know. I think it depends on who you are.