But I think it is pretty obvious that this is more about restoring their brand images than anything else. I don't doubt that they are geniunely miffed about some of the NSA's shennanigans, such as having their private wan connections tapped, but going on about the 'Rights of the individual' seems kind of ludicrous when the reason the government gets information from them in the first place is because they already have it neatly packaged up for the taking. In a nutshell they say "This needs to change because of the rights of the citizens bla bla bla" and all I hear is "This needs to change because the fallout is bad for business." Still, it's better than nothing being done at all right? Those in power can only get away with abusing it by tricking the public into letting them, which they have become very good at, unfortunately.