Comment Expand the Market (Score 1) 389
BOARD MEMBER 1:
Our profits are flat. We need a way to boost our income, but with this economy we can't raise prices much more. We're already getting heat from the state for last year's tuition rates.
BOARD MEMBER 2:
We could lower admissions requirements: you know, expand our market.
BOARD MEMBER 1:
What? And degrade our reputation as an institution of high academic integrity! Impossible.
BOARD MEMBER 3:
What if everyone lowered their admissions standards?
BOARD MEMBER 2:
Everyone?
BOARD MEMBER 3:
All the colleges.
BOARD MEMBER 1:
Impossible!
BOARD MEMBER 3:
We float the idea that colleges are missing creative and talented people, who just aren't good at testing: old standards were just to rigid and old fashioned. Out with the old, in with the new: that sort of thing.
BOARD MEMBER 1:
And then what?
BOARD MEMBER 2
Profit!
BOARD MEMBER 3
Exactly!