Yes, but is it strategically important to the World and the people at large?
What most companies fail to realise in this day and age (and I'm not pointing the finger at Apple here) is that the age of exploitation is over. And unless those people, companies, entities, with their Corporate Social Responsibilities, especially those with the power to influence vast masses, start putting the priorities of the Planet, which has so far given us the privilege - not right - to exist and be making all that $$$, it ain't going to benefit anyone.
Just got carried away thinking out loud...