Comment Not different enough (Score 1) 408
Being as good as Chrome is exactly the problem, I think. Mozilla still seems to be under the delusion that they are a top-tier contender, but the truth is they are an underdog now. Mozilla is as good as Chrome, they are neck and neck. The real problem is that it is not better.
The market leader can be merely "good enough" still grow their user base. The underdog has to be better, much better. Being merely good enough their market share will erode and transfer to the market leader. They'll only be a niche player, an "alternative." Being an alternative means you are always defined by the thing you are an alternative *to*.
I think the ship has sailed. How do you beat Chrome on features? What is there that Chrome doesn't do? The web is not the wild west anymore, you can't just invent new stuff and expect anyone to care. Google is setting the standard now anyway, your idea won't catch on unless they implement it, and that kind of defeats the point.
The best way to be a successful niche player is to do everything the big guy does, but do it better. Faster, smoother, more efficiently, more reliably. Big guys become arrogant, lazy, and sloppy. Mozilla needs to stop thinking of itself as a "major player" and embrace being an underdog. Get hungry.
Apple is the poster child for this. They have always played second fiddle, and they do it with style. They never displaced Microsoft in PCs, instead a new technology (internet) came along and Google won it. Apple did beat Microsoft but in a new technology (mobile) but again Google won the top seat. But Apple is super successful playing underdog in both markets, they know how to do it. Honestly I think if they became the monopolist it would ruin them, just as it ruined Microsoft and is now ruining Google.
Mozilla needs to be the Apple of browsers. I don't know what that looks like (or I'd be a millionaire) but that's their best outcome. Apple didn't beat Microsoft by aping Windows, or beat Google by aping Android. It wasn't afraid to be different. It invested heavily in design and quality. It catered to a (wealthy) niche. It sold status, style, experience, luxury. What would a luxury browser look like? I'm not a fan of Apple but I know success when I see it.
In the end, Firefox remains a fine browser. Packed with features, very compatible, fairly stable. It has nothing to be ashamed of, and it's near impossible to displace Google at this point. The friction is about as low as it reasonably can be. It is definitely good enough, and honestly we are lucky to have more than one solid option.
For me, Chrome is my work browser and Firefox my personal browser. Keeps things nice and separate. That's a useful niche.