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Businesses IBM

IBM Predicts Massive Shifts In Advertising 135

Posted by kdawson
from the adapt-or-die dept.
Tech.Luver writes with news from IBM Global Business Services about its new report, The End of Advertising as We Know It (report PDF, summary PDF). It forecasts greater disruption for the advertising industry in the next five years than has occurred over the previous 50. Among the conclusions: broadcasters will have to change their mass audience mind-set to cater to niche consumer segments. Distributors will need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must become brokers of consumer insights and guide allocation of advertising dollars amid exploding choices. All players must adapt to a world where advertising inventory is increasingly bought and sold in open exchanges vs. traditional channels.
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IBM Predicts Massive Shifts In Advertising

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  • by Anonymous Coward on Saturday November 10, 2007 @08:36PM (#21309995)
    Has netcraft confirmed it?
  • by daddyrief (910385) on Saturday November 10, 2007 @08:42PM (#21310031) Homepage
    Great ad placement, ABC shill ;)
  • by pyrrhonist (701154) on Saturday November 10, 2007 @10:29PM (#21310547)

    Really, the solution is simple and it's in our very hands. If you can put on a pair of gloves,

    I agree with you completely. Also, if you can put on a pair of gloves, why not Isotoner gloves to Ease pain and swelling (tm)?

    or wear a watch without it falling onto the ground as you walk, you have the tools to stop this sort of crap.

    Not to worry! If you buy a Timex, you can rest assured that it takes a licking and keeps on ticking (tm)!

    Put simply, it is this: If you know or meet someone in advertising or marketing, punch them in the face as hard as you can.

    How about a nice Hawaiian Punch? (tm)

    No, this isn't some Bill Hicks-like rant. Just think about how all-pervasive advertising and marketing is - it's everywhere, it's inescapable, and it serves no purpose other than to separate you from your money.

    That's why I always choose to carry the American Express Card. If someone takes it, I have the peace of mind that any unauthorized purchases are completely refundable. Membership has its privileges (tm).

    On top of that, in every waking moment - from the minute you get up and put on your clothes or make your breakfast

    And what makes a breakfast complete? Kellogs Raisin Bran, of course! There's two scoops in every box (tm). Delicious!

    to the second you turn out the light at night - in a million different little ways, it impinges on your mental environment.

    I hate it when too much light impinges on me when it's time to go to bed. That's why I use The Clapper to turn out the lights. Clap On, Clap Off, The Clapper (tm)!

    In itself 99% of it is of no benefit to you, it's existence is detrimental to society as a whole, and there's a whole industry devoted to finding ways of force-feeding you more of it. In modern society, about the only thing you encounter more often than advertising is air molecules.

    And what better way to cool those air molecules than with an award winning air conditioner from Trane? It's hard to stop a Trane (tm).

    The only way they'll stop hurting you is if you hurt them first. Remember that next time you find yourself idly whistling a jingle...

    Need to stop hurting fast? Extra Strength Excedrin's combination of acetaminophen, aspirin, and caffeine starts working in just 15 minutes! The pain stops. You don't (tm).

    You've been reading Slashdot.
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