Marketing Mozilla

garzpacho writes "Despite a 10% market share, Firefox isn't quite mainstream, especially with fairly flat growth after its initial explosion. With the approaching October release of Firefox 2, the team is looking for ways to gain greater mainstream acceptance — and adoption. This article and slideshow look at some of the company's unusual marketing efforts to date and speculate on the future. From the article: '[T]o widen its current user base, Mozilla will need more than elaborate marketing events. Because the new version of Internet Explorer is expected to be more competitive with Firefox, Firefox may need to evolve into more than just a browser. Seth Godin, author of several books on the Internet, including Small Is the New Big, says Mozilla needs to incorporate tools like tagging or... [linking] to eBay's Skype calling service that will help keep friends connected. The idea being, the browser becomes more valuable the more your friends use it, so you've got a reason to become a Firefox evangelist. Mozilla isn't giving many details on the soon-to-be-launched Firefox 2, but... there will be new features not found in current browsers.'"

Don't tell apple...

[Anonymous Coward]

that 10% ins't mainstream.

Re:Two things

[mgblst]

Slow? Sounds like you were using it wrong. Maybe you were pushing the buttons too hard.

Re:Keep Mozilla Simple

[elrous0]

Small Is the New Big

-snip-

Wow, that sounds like a great plug-in.

Must not make joke...must not make joke...

-Eric

A "special" video?

[saboola]

"Accidentally" leak a video of mozilla doing the nasty on the internet and it will become an overnight household name. Worked for Paris Hilton.

The KISS Principle

[curecollector]

I hope history doesn't repeat itself, use the KISS principle.

You mean Mozilla action figures, lunchboxes, pinball machines, condoms and caskets, right?