Nintendo of America Has a New President

Stupid Dufus writes "GameDAILY Biz is reporting that Nintendo has changed ranks at its North American division. From the story: 'Nintendo of America has just announced three major executive promotions. Reggie Fils-Aime has become the new president and COO, while current president Tatsumi Kimishima has been elevated to chairman and CEO. Also, Mike Fukuda is being promoted from senior vp of Business Development to executive vp of Business Development.'"

Re:If only Sony and Microsoft...

[Anonymous Coward]

I have had conversations with more than a couple of people who say that the PS3's price won't affect its sales; I think these people are delusional. The benefit of a lower price point is that even people who have no money can afford your system.

When I was in high school on of my friends really wanted a N64 at launch; his father was unemployed at the time and my friend was too involved in sports to hold a part time job so he had very limited access to spending money. What he decided to do was sell his SNES and all of his SNES games; after selling his SNES, and about 20-30 games, he had more than enough money to buy his N64.

What I'm saying is that at $200 anyone can find the money to buy your system, at $600 it is a different story.

Re:The old president

[Dr. Eggman]

Actually, he didn't really leave. He was "elevated," promoted if you will, to chairman and CEO.

Reggie as president is very good news

[Rolman]

Former NOA President and founder Minoru Arakawa used to be a very aggressive businessman who, back in the 80's pioneered most of what are considered normal business practices in the whole industry today. Both criticized and admired, he single-handedly revived the videogame industry in America and made NOA what it is.

It was kinda sad to see him replaced by Tatsumi Kimishima, formerly the President of Pokémon USA. NOA has definitely become a lot more passive since then. Not to bash Kimishima, though, because Nintendo continues to be a good business. That hasn't changed one bit and I'm sure that's a very good reason to make Kimishima remain in the top position as CEO.

Now enter Reggie Fils-Aime, who introduced himself to the public as an ass-kicker, name-taker guy. I've met the guy myself a couple times, he's extremely sharp and has a very good forward-thinking attitude. This is the kind of person I'd really like to see driving Nintendo into the future.

I'm happy to see Nintendo rearranging the chain of command to place Reggie in a better position to take decisions about the company's direction.

More power to him.