Interactive Commercial Utilizes Tivo Features 165
scrow writes "Marketing officers at Kentucky Fried Chicken's Yum! Brands Inc. have developed a commercial containing a hidden message for the viewers to find using their DVR systems. The aim is to combat the use of DVR devices, like Tivo, to skip advertising by introducing interactivity."
Re:interactivity? (Score:3, Informative)
My thoughts exactly: why the hell would I want to get interactive with a commercial for some 99 cent burger? If I can afford a tivo, I surely can afford better food than that... Offer me a coupon for a free Mercedes, and you might get my attention.
Commercials ruin the whole TV experience for me. I watched Firefly from DVDs I borrowed from a friend, and I enjoyed it tremendously. The DVDs are already on my to-buy list as soon as I can spot them in a store nearby. They recently started airing them in my country though, and they're interrupted twice for commercials. Those commercials ruin the whole pacing of the episode, and leave me in a state of confusion as soon as the show resumes because by then I'll have forgotten some of the subtle stuff that happened because I was distracted by the commercials, and I'll need a couple of minutes to get back into the show. Imagine how much worse it would be if I actually had to interact with the damn commercials in between, completely ruining my concentration. Heck, stuff that burger where the damn sun don't shine; I'll happily skip past commercials whenever I get the chance.
Unfortunately for them... (Score:3, Informative)