Esther Dyson on the Value of Attention 93
Christian Ahlert writes "OpenBusiness talked to Esther Dyson about how business models are adapting to an internet environment that champions openness. Esther's upcoming PC Forum focuses on how users are transforming the internet and placing new demands on businesses. From Open Source to Open Content, new forms of organization, production and distribution are emerging. But how can these ventures produce a revenue and sustain themselves? For how long can we give content away for free?"
Hello Everybody (Score:2, Informative)
See also every commercial webcomic. Some go for a pure related-merchandise-for-sale approach, such as ctrl alt del [ctrlaltdel-online.com], others push a little harder, like questionablecontent [questionablecontent.net] selling clothes that appear in comics.
And if your site doesn't fit into an easy category for making money, but does have traffic, I have three words for you: Ads by Goooooooogle. I hate these ads, but they work.
As for corporations and such, and their continued profit from the internet, I have nothing but a big Fuck You for them. The only area this discussion is even relevant to big business is newspapers. The answer for them in most cases is advertising. Others try to lock in their content. These are the ones who miss the point. Screw them. The third case is the BBC - no need to profit from the internet. This is where I go for my news.
Re:AttentionMonger (Score:2, Informative)
And I believe she's something [theregister.co.uk] of a space cadet [theregister.co.uk].
If this Pauline Borsook profile [wired.com] was being written today, Esther wouldn't merit a 100-word sidebar. Old Esthie proves you can be a complete, ditzy bimbo and still get an adulatory press.