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Mozilla The Internet

Firefox Plans Mass Marketing Drive 304 304

Ivan Mark writes "Christopher Beard, the VP of products at Mozilla Corporation, told ZDNet UK on Monday that there is a 'strong likelihood' that Firefox 1.5, the next major version of the open source browser, will be released on 29 November. Beard said they are planning a 'big marketing push.' 'You will have real people telling you about Firefox's features-- what's cool and great,' said Beard. 'People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.'"
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Firefox Plans Mass Marketing Drive

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  • mmm...tasty (Score:3, Funny)

    by Connie_Lingus (317691) on Friday November 25, 2005 @09:15AM (#14112520) Homepage
    Genetically-modified viral marketing...tastes great with chicken!
  • by Anonymous Coward on Friday November 25, 2005 @09:23AM (#14112553)
    Also a good opportunity for aspiring models. "Firefox is the open-source, standards-compliant web browser for everybody. With automatic pop-up blocking and enhanced privacy features, Firefox lets you take back the Internet. Plus, look at my tits."
  • by dancingmad (128588) on Friday November 25, 2005 @09:38AM (#14112600)
    'People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.'"

    Expose + Goatse, here I come!
  • by dwandy (907337) on Friday November 25, 2005 @09:49AM (#14112651) Homepage Journal
    Prizes for the best videos will be awarded at the end of the campaign.

    Free copies of the browser?

    ...err, wait a sec...

  • by WillerZ (814133) on Friday November 25, 2005 @09:53AM (#14112660) Homepage
    I just hope they can maintain this momentum going forward. They need to look for cross-brand synergies in order to deliver on their key objectives.
  • by 16384 (21672) on Friday November 25, 2005 @10:02AM (#14112714)
    At Mozilla Corporation, we understand how to unleash virtually. Think innovative, cutting-edge. Our feature set is unparalleled, but our turn-key re-sizing management and newbie-proof use is invariably considered a remarkable achievement. Think mega-cyber-killer. Our feature set is second to none, but our real-time action-items and easy configuration is frequently considered an amazing achievement. We will cultivate the capability of user communities to repurpose. Do you have a game plan to become proactive? If you morph virally, you may have to implement ultra-mega-intuitively. We think we know that it is better to streamline perfectly than to engineer micro-perfectly. If you maximize virally, you may have to engage virtually.

    Mozilla Corporation has revamped the concept of web services. We pride ourselves not only on our feature set, but our newbie-proof administration and user-proof use. The micro-CAE factor is web-enabled. If you architect intra-vertically, you may have to transition super-super-macro-nano-extensibly. What does it really mean to seize "wirelessly"? If all of this may seem dumbfounding to you, that's because it is! The project management factor is interactive. Do you have a plan of action to become innovative? Do you have a plan of action to become blog-based? We always redefine customer-directed branding. That is an amazing achievement when you consider the current fiscal year's cycle! The channels factor can be summed up in one word: intuitive. We have come to know that it is better to brand interactively than to reintermediate magnetically. If all of this may seem discombobulating to you, that's because it is!

  • by cortana (588495) <sam@robots.o3.14rg.uk minus pi> on Friday November 25, 2005 @10:14AM (#14112756) Homepage
    No offence, but your comment reminded me of this Dilbert strip [cafepress.com]. :)

    Having said that, someone could write a plugin to display OpenDocument documents, just like any other browser plugin, although I would get annoyed that every time I clicked on a link to an OpenDocument file, I had to wait for OpenOffice.org to load...
  • by B3ryllium (571199) on Friday November 25, 2005 @10:30AM (#14112824) Homepage
    The problem is that he uses Linux, and doesn't know how to use Google. :)
  • by Anonymous Coward on Friday November 25, 2005 @10:37AM (#14112858)
    /unhappy with pretty much every browser

    So, have you tried Internet Explorer?
  • by NineNine (235196) on Friday November 25, 2005 @11:00AM (#14112964)
    You, sir, have just written all you need to procure millions from venture capitalists. Congratulations! I recommend taking the money to buy yourself lots and lots of toys. Don't worry too much about actually putting out a product or generating any revenue. Those two paragraphs are worth MILLIONS!

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