Firefox Plans Mass Marketing Drive

Ivan Mark writes "Christopher Beard, the VP of products at Mozilla Corporation, told ZDNet UK on Monday that there is a 'strong likelihood' that Firefox 1.5, the next major version of the open source browser, will be released on 29 November. Beard said they are planning a 'big marketing push.' 'You will have real people telling you about Firefox's features-- what's cool and great,' said Beard. 'People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.'"

mmm...tasty

[Connie_Lingus]

Genetically-modified viral marketing...tastes great with chicken!

Re:Might be good for film students

[Anonymous Coward]

Also a good opportunity for aspiring models. "Firefox is the open-source, standards-compliant web browser for everybody. With automatic pop-up blocking and enhanced privacy features, Firefox lets you take back the Internet. Plus, look at my tits."

A Chance for More Mischief

[dancingmad]

'People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.'"

Expose + Goatse, here I come!

Re:Might be good for film students

[dwandy]

Prizes for the best videos will be awarded at the end of the campaign.

Free copies of the browser?

...err, wait a sec...

Re:Version 1.5

[WillerZ]

I just hope they can maintain this momentum going forward. They need to look for cross-brand synergies in order to deliver on their key objectives.

Re:Version 1.5

[16384]

At Mozilla Corporation, we understand how to unleash virtually. Think innovative, cutting-edge. Our feature set is unparalleled, but our turn-key re-sizing management and newbie-proof use is invariably considered a remarkable achievement. Think mega-cyber-killer. Our feature set is second to none, but our real-time action-items and easy configuration is frequently considered an amazing achievement. We will cultivate the capability of user communities to repurpose. Do you have a game plan to become proactive? If you morph virally, you may have to implement ultra-mega-intuitively. We think we know that it is better to streamline perfectly than to engineer micro-perfectly. If you maximize virally, you may have to engage virtually.

Mozilla Corporation has revamped the concept of web services. We pride ourselves not only on our feature set, but our newbie-proof administration and user-proof use. The micro-CAE factor is web-enabled. If you architect intra-vertically, you may have to transition super-super-macro-nano-extensibly. What does it really mean to seize "wirelessly"? If all of this may seem dumbfounding to you, that's because it is! The project management factor is interactive. Do you have a plan of action to become innovative? Do you have a plan of action to become blog-based? We always redefine customer-directed branding. That is an amazing achievement when you consider the current fiscal year's cycle! The channels factor can be summed up in one word: intuitive. We have come to know that it is better to brand interactively than to reintermediate magnetically. If all of this may seem discombobulating to you, that's because it is!

Re:Open Document Format

[cortana]

No offence, but your comment reminded me of this Dilbert strip [cafepress.com]. :)

Having said that, someone could write a plugin to display OpenDocument documents, just like any other browser plugin, although I would get annoyed that every time I clicked on a link to an OpenDocument file, I had to wait for OpenOffice.org to load...

Re:For me, marketing will not "cut it!"

[B3ryllium]

The problem is that he uses Linux, and doesn't know how to use Google. :)

Re:Mod parent up

[Anonymous Coward]

/unhappy with pretty much every browser

So, have you tried Internet Explorer?

Worth of VC capital

[NineNine]

You, sir, have just written all you need to procure millions from venture capitalists. Congratulations! I recommend taking the money to buy yourself lots and lots of toys. Don't worry too much about actually putting out a product or generating any revenue. Those two paragraphs are worth MILLIONS!