Interview with Barry Schwartz on Colbert Report, where he "explains why people are paralyzed with indecision when they're offered too many choices."
In a way, an eye opener. I started scratching my back trying to recall when/why that happened to me. Because I had immediately the feeling that it had been happening to me more than often. And then I have recalled.
Buying the computers and PC parts.
Why I bought an Apple MacBook? Because I spent too much time trying to configure a perfect notebook for myself from HP and Lenovo. Way too many choices. Impossible to pick one. Went to the online Apple store: two product lines (plain v. pro) further differentiated by a screen size. Input screen size, input amount of money one's ready to spend - and you get the deal.
Building a desktop was similar experience. Went with cheapest (of recently released) dual-core AMD because figuring out best deal on more expensive Intel CPUs started slowly driving me nuts.