Yahoo! Goes To Print

PreacherTom writes "In response to the 'peanut-butter' memo and a major drop in stock prices since January, Yahoo! is taking things in a new direction: local. Yesterday, they announced a partnership with 176 newspapers in an attempt to expand into local advertising. As part of the deal, newspapers will give their classified advertisers the option of also posting employment ads on Yahoo's HotJobs network. The newspapers stand to benefit by exposing customers to Yahoo's audience of 130 million unique monthly visitors while Yahoo gains a relationship with local advertisers. Revenue will then be shared."

In response?

"In response to the 'peanut-butter' memo and a major drop in stock prices since January, Yahoo! is taking things in a new direction: local. Yesterday, they announced a partnership with 176 newspapers in an attempt to expand into local advertising"

Shouldn't that read "in spite of the 'peanut-butter' memo"? Clearly spreading things even thinner with a move into the print medium isn't going to help focus down on what they are doing.

postscript - my capatcha is "spastic" - don't know about the US, but here in the UK that is a word that is seen as pretty derogatory.

Following Careerbuilder

CareerBuilder.com has had a similar relationship with the local newspaper here (and a bunch of others, I gather) for some time. Looks like Yahoo is finally catching on.

Yahoo! + Print = Internet Yellow Pages

I remember when the Internet was small enough that all the website listings was printed in the Internet Yellow Pages book. I know newspapers are stuck between a rock and a hard place, but printing out a 100 million website listings and dropping a slab or two in front of the customer doorway is not going to help anyone except the newsprint recyclers.

Coming Soon...

...Wikipedia in bound volume format. 26 volumes updated daily at the newsstand for only 50 cents a day! Fine print: To keep the costs down please recycle the volumes daily by bringing them to the local Wikipedia print shop. Remember if everyone plays it's almost free!!!!

Does that mean that.....

.... Newspapers will come with a warning about peanuts?

Yahoo! in print?

Yahoo! in print?
How 'bout a stint
Along the roads
As drivers squint?
Burma Shave

Flickr and del.icio.us?

Sorry that this is off topic, but does anyone know the fate of Flickr and del.icio.us? Because Flickr has paying customers, I assume that Flickr is safe, but I have come to rely on del.icio.us while Yahoo's competing my web seems poor in comparison.

Compare this to Amazon's Mechanical Turk

I'm afraid Yahoo will still be behind the curve, even with this initiative.

Amazon's Mechanical Turk (http://www.mturk.com/mturk/welcome) program is basically a jobs board, allowing matchups of skills and tasks for payment. And it's operational now.

I think that Yahoo's missed the idea that the internet makes the world flat. What's the sense of dealing with local want ads when the entire world is available to service job needs?

Now, I'll have peanut butter all over my newspaper

Why couldn't it at least be nutella?

CraigsList

This could be an issue. Although the fair housing lawsuit against CraigsList was dismissed, Yahoo's technique where the newspaper staff screen all the classified ads could affect any future developments in this area. CraigsList claims it's impossible to have enough staff to screen its ads.

Brad Garlinghouse's new memo

"I hate peanut butter. We all should. Therefore, I am ordering all lunches be made with Nutella [nutellausa.com]. Yum!"

Good Fit

I think of Yahoo primarily as a media company, so having all these newspapers make use of Yahoo's web space and advertising know-how makes a lot of sense. Yahoo is pursuing and focusing on its strength. It is consistent with the "The Peanut Butter Manifesto". It is a good fit for the newspapers and Yahoo.

yahoo going down

Well, a while back when they willingly and openly started turning people into the Chinese government for free speech violations. I knew it was time to tell yahoo to go to hell. I am not a bit sorry for them. This agreement shows that they still don't get it. The future is not information content, it is information services. The information age is doing to services what the industrial revolution did for production. Is this parternership a service agreement? no! it is a content agreement. It shows that they still don't get it (or maybe they do, but can't bring themselves to compete against Google). Either way, eventually Yahoo is going to need to pull their head out or an ass kicking in the real world will do it for them.

It was only me...

...or anybody else looked at the title and wondered about a printed version of "Yahoo! News" bundled on local newspapers? Or better, subscript to the sections you like the most, and receive a personalized newspaper at home, every day!

But no... it's just some stupid ad business. :-\

inaccurate

and a major drop in stock prices since January:

http://finance.google.com/finance?q=YHOO [google.com]

check for yourself that "a major drop in stock prices since January" occurred on July 19, when stock dropped from ~32 to ~25.

They are trying to get local news & resources

Thats the real reason they are doing this. Think about it, when it comes to local news, local advertising and local classifieds, the local newspapers beat them hands down. This partnership helps strengthen them in the local markets. I'm just wondering if they are going to backstab the newspapers and get the "keys" to the local market when the deal is over.

Re:Interesting

I think this 'new' trend actually started a few weeks ago with Google [businessweek.com].
Curious that while revenues are falling for print media they've oversatured the online market to the point they're propping up a medium that is antiquated and only speaks with one voice.