Really? Link me to a current Verizon ad that claims unlimited mobile data. They used to advertise that, and they honored those contracts. However, all of those contracts have expired, and anyone with an unlimited plan is now month-to-month. Which means that both parties can cancel the plan each month. Forcing Verizon to offer this plan in perpetuity opens the legal possibility of Verizon forcing the consumer to continue a month-to-month plan in perpetuity as well. Personally, I think it's a good thing they can't do that, or else they'd be taking full advantage of that.