Re:Simple Answer (Score 1)

Ads that are *INTERESTING*. I watch those on my TiVo. I skip the boring ones.

Sadly, it isn't the ads that are interesting that hooks viewers. There are a couple of formulas which are highly successful in brainwashing you to buying products.

These are all the things which we consider annoying in them in the first place:

• lambasting the screen with gratuitous logos,
• taking up valuable brain real-estate with tacky jingles,
• gratuitous repetition (you WILL buy this product etc.)

. . . to name a few.