If it is PKI, who controls the keys? (Score 1)

If Palladium is a PKI/smartcard on a PC (PDA), who then controls the keys, if I as an user can delete and load keys to the palladium chip I don't see any problem. But if MS or intel control the keys loaded to Palladium it is a whole different thing (by the way, how are they going to bind a key to a machine/user?). Does anybody knows the answer to this?