Well, reality is quite different (Score 5, Informative)

I had an opportunity of developing applications for both environments BREW and J2ME on Motorola T720. I agree that deploying BREW application for real phone is quite complicated and expensive. But there are ways to lower costs of development. For example, it's possible to use GCC crosscompiler for ARM which saves $1500. It's not easy, but it works! And I believe that author of the article didn't even try to develop any J2ME application for T720 phone. I did, and J2ME is about 20 times slower than BREW, which makes it completely useless...