those who want will buy (Score 1)

I've got to admit this isn't really news to me. I've known some folks were working on hacking the software since about October of last year... those cameras run DOS and the software changes aren't that difficult (the hooks are all in place), though it is still an impressive hack. However, as someone who has owned both the 300d (for about a month) and 10d (for most of a year now), I really don't think it will change 10d sales all that much. It will bump 300d sales by some unmeasurable amount, which is cool, but the 10d has a whole different feel. Some may not like the feel (heavier) but when you hook a 400mm telephoto to each, the difference seems very very obvious. BTW: The 10D isn't sold as a pro camera. That would be the 1D, 1Ds, and so on. The 10D is pitched to advanced amateurs.