customers require to replace their shoes Nike Free pas cher . (The Washington Post, 2007) There also exists the opportunity in developing products like sunglasses and jewellery. These high value products seem to be connected with high profits compared to the company main line. (The Washington Post, 2007) Nike can also develop its business along international market, building on its well-built global brand image recognition. Today, many international markets have the disposable earnings to expend on premium priced items and high priced sports products. For instance, emerging global markets like China, Hong Kong and India are having a new wealthier generation of buyers. In addition there is also coming global sports events like the Olympics games to be held in China and the European football championship where the company has a good market opportunity to support its global market. (The Washington Post, 2007) Threats As a global company Nike is duly exposed to international environment of trading. The company purchases and sells its products in diverse currencies and thus expenses and margins can not be steady over prolonged time. This exposure can imply the company could be manufacturing its products and/or selling them without making profit nike tn . This aspect faces all international brands. More so sports shoes and wear market is very competitive.

The business model formulated by Nike Free pas cher Phil Knight (co-founder of Nike) in the earlier days (high quality product produced at a low-priced) is currently usually applied by Nike competitors and thus to some degree it is no more a foundation for prolonged competitive advantage strategy. In addition Competitors such as Reebok and Adidas are developing substitute brands to capture the company's market share locally and globally. (Egan, 2007) As discussed earlier in weaknesses section, the retail segment is increasingly becoming more price competitive, this eventually implies that consumers are looking about for the best deal. Thus if one store is charging a certain price for a particular pair of sports shoe, the consumer might go to counter check the price of that particular pair of sports shoe in another store down the street and compare the prices, and purchase the store offering that pair cheaply. This kind of buyer price sensitivity definitely is a prospective external threat to the company. (Egan, 2007) SWOT Analysis Most companies, organizations and institutions today are using SWOT analysis as a strategic nike tn 2015 method/tool for evaluating their strengths, Weaknesses, Opportunities and Threats with reference to strategic planning.

s its market share can attest nike tn pas cher . Mr Phil Knight the Founder and Nike CEO is frequently quoted as stating that "Business is war without bullets." Nike Corporation has a strong dislike of its competitors. For example in the Atlanta Olympics, Nike declining sponsoring the games, Reebok went on and put in a lot of expenses in sponsoring the games. Nonetheless Nike did sponsor the best athletes and achieved expensive coverage. (The Washington Post, 2007) Nike Corporation do not own factories, and thus it cash is not tied up in buildings or manufacturing employees. As a result Nike is an exceptionally lean organization. The company has a strong research and development strategy, as proved by its ever evolving and inventive product scope. The company has built a strong image of high quality products which are priced at the best price possible. (Bakan, 2004) Opportunities The company has opportunities in Product development which provides Nike with many chances to exploit new products. Even though Nike brand is intensely defended by the company who really trust that Nike brand image is not a fashion image. It is clear that many consumers who purchase Nike products do not all the time purchase the products to take part in sports; many of them buy as a trend, especially the youths. Thus one can argue that is a fashion image in the youth culture.