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Comment Re:Imaginary benefits of social media advertising (Score 1) 35

I work in the marketing analytics and attribution space and can confidently speak to this topic. While Social isn't the BEST performer, it doesn't carry with it the dire statement of a "complete lack of results" as you state.

With dependencies on vertical and how the advertising is used in known conjunction with other channels, Social definitely does have an assister effect on those other channels. The problem you may be encountering is relying solely on outdated analysis methods which do not appropriately track credit for known users across the entirety of their path to purchase or you're simply just looking at in effective ad buying behavior resulting in poor ROAS.

Done right, Social is definitely valuable for relatively low cost when compared to the much larger channels (based on investment) and can absolutely jack up your return on those other channels as an assister but definitely is not going to be a 1:1 return as the only advertising channel you should leverage if you are hoping for conversion.

Comment Re:Another spam ad (Score 1, Informative) 84

I am not a shill and I have a Tap because a friend of my had an Echo and I loved it, mostly b/c I use Prime Music a ton and my young kids can easily interact w/the device to play what they want. Several of my friends have purchased the devices after using mine.

I mean, popular? No, not nearly as much as Amazon may like you to believe; however, they are pretty great devices for what they are and I think the recognition software is world's better than Siri (which, IMO, is completely and utterly useless and I never use on my Mac or phone).

By all means, be skeptical, however it doesn't mean they're not being used by people and they're not any good.

Comment Moving to another star? (Score 2) 522

In the span of 1000 years, I can certainly see humans being able to travel and inhabit other nearby planets but do we really think we'll be at a point where we can move large groups of humans >25 trillion miles away? Or does he see this more as we'll be putting civilization into space for centuries-long travel toward those other systems?

Comment Judgement gives no protections! (Score 4, Insightful) 56

Privacy International said the judgment did not specify whether the unlawfully obtained, sensitive personal data would be deleted.

And, more importantly, it doesn't say who, how, or when the individuals responsible for the initial collection and later usage of those data will be prosecuted and/or fined for their actions.

So basically this is, "yup, we have your data and you know about it. Tough shit."


Comment You havn't played the game, have you? (Score 1) 467

Since the game plays _just_ _fine_ without a connection to "the servers" (at least on PS/4) because it's not WoW in space, the presence of item 2 on this list tells me that you've never actually played this game. "The Servers" in No Man's Sky are just data repositories for the discoveries you upload, and the chance to download other peoples discoveries if you find anybody else's planet. There's no "instancing" because your machine is the instance.

Meanwhile, I have not seen a single broken promise in the game. I don't know what the munchkin power-gamer types _thought_ they were buying... but what I got was pretty much exactly what I was sold: An exploration and survival sandbox game with a rich story that you have to "discover" (by reading the texts you farm out of ancient monoliths and ruins).

Now I know the people who didn't pay attention to what was being sold are quite disappointed because they were thinking they were getting Destiny "life full of boomstick!" redux. But go find me a single video from the makers that tried to sell that at all. They talked about exploring worlds, mining, crafting, and dodging sentinels.

Is the game flawless? Fuck no. It's essentially impossible to find your way back along your flight path to that one planet that had that one resource that you desperately need, and ibid for finding your way back to an on-planet trade hub. So the mapping and waypointing needs some work. And I can see signs of bigger things that got waylaid (like observatories that talk about locations in distant space that, instead, direct you to far-away points on the planet you are on), but I suspect that that became a question of things simplified in play-testing.

So I agree with the parts of your sentiment that "you pay your money and you take your chance", but I disagree with any part of anybody's complaint if they are bitching about "the servers" and the lack of WoW-in-space behaviors.

I've yet to see a single complaint that really boils down to a broken promise. I've seen a lot of complaining about things that were fully disclosed in the advanced coverage where the complainer took great liberties with their imagination, insisting that what they were promised was not delivered. But those undelivered promises seem to be entirely in their heads.

Comment It's _exactly_ the game they sold in all the hype. (Score 1) 467

Minus a couple small things (like every planet has lots of upload points instead of having to find an upload point on just some planets) this is _exactly_ the game Hello Games was hawking. I just don't think the audience was paying attention.

Procedurally generated universe: Check. Of _course_ the universe is therefore limited by the number of procedures and skins available in the download, duh...

Rich Story: Check. You of course have to farm the sources (like monoliths) to extract the story.

Completely customizable personal tool, suit, and ship: Check.

Peace versus War is your choice: Check.

Basically the game was marketed as the opposite of Destiny et al. It's survival and exploration instead of "closet full of boomstick!" : Check.

So I went online and found guides on how to quickly max out your ship, suit, and multitool. In other words guides on how to skip the game content. Skipping game content is boring. Check.

I've seen screenshots of people who've advanced further and faster, including people surrounded by sentinel walkers and whatnot.

I got a great sense of accomplishment when I finally figured out how to properly kit out my ship to take on a swarm of fighters (hint, the cannon is dumb fire but the burst beam is on a tracking turret).

And with a low-slot multi-tool, built poorly, I was _everything's_ bitch. But now I've built up a tool that I barely have to aim to take down large creature in moments. (hint, wide-shot bolt thrower and rail-gun mod then build up all the mining beam distance and focus, then never switch to bolt mode, the mining beam gets an invisible halo of destruction).

I did a free-flight (no pathing) and found myself in a world of hurt, and got back on path.

There are six or eight pathing pips and I've only unlocked one (you get two for free) so I'm assming eventually those other pips mean something.

I've had only one group of crashes on my PS/4 (version 1.4 had a tendency to crash if you opened your inventory in space). Other's have had more crashes. I've hat that same experience on other games, and when it's happened I've done a "rebuild database" on the PS/4 and then reinstalled and the problem went away, so that's more of a platform issue than a stability issue IMHO.

So I've seen a lot of bitching by power gamers and power levelers who then discovered (or didn't figure out) that they should be reading the text in a story game, and no, you _won't_ end up in a one-man super fortress because _duh_, that's not this game.

Quite frankly some times it is boring, which is the nature of exploration, but I've managed to sit down and play for eight hours straight... completely engrossed in the game.

So a bunch of whiners want their money back because they didn't pay attention to the advertisements. Ha Ha, sucks to be stupid. But in terms of being a "bad game"... not so much.

What I regret is that this means that the money won't keep floating in so the company probably won't be able to roll out the next chunk.

TL;DR :: Everything promised has, so far, been present in the game. But if you are a stupid munchkin power gamer, who wants every room to have one monster and one treasure, then you will be sadly disappointed. If you were looking for world of warcraft in space, this is not your game, and its developers never pretended it would be. The people who want their money back are essentially guilty of bad decision making and failure to pay attention to plain-spoken promises.

Comment Re:We burn a ton of DVD's every week (Score 1) 385

One of the tricks in production of litigation documents is to produce them in the least convenient form that conforms to the rules. So if the opposing side requests a bunch of e-mails and Word documents, and they don't have the foresight to request them in native format with metadata intact (or the rules don't require you to send them that way), you send them a stack of CDs full of TIFFs. There are even programs that will load up all the documents for review by the baby attorneys* and then convert them all to TIFFs for production. And when the other side sends you a bunch of TIFFs on CDs, it will load those all up, OCR them, and tag them with keywords. This is in part why production is so ridiculously expensive. (The other reason is that the attorneys will spend half a million dollars filing motions and counter-motions fighting over the search terms to use on document and e-mail searches.) (This is why attorneys always win lawsuits, as long as the client is solvent. Occasionally, one of the clients wins too.)

*If you retain a big law firm, they will still bill you $300/hr. for the baby attorney to sit in front of his computer all day, flipping through documents looking for stuff that should be tagged as "hot" or "damaging" or whatever before they go out. Then when the opposing side sends their production, baby attorney sits and reviews all of those too. The whole time, baby attorney is thinking, "I got seven years of post-secondary education for THIS?" But he'll do it, because the partner told him to, and they're paying him a salary of $160,000 plus bonuses that depend on billable hours, and as mind-numbingly boring as it is, it is the easiest way on earth to rack up billable hours, and he still has $200,000 in student loans to pay off.

Submission + - Malibu Media stay lifted, motion to quash denied

NewYorkCountryLawyer writes: In the federal court for the Eastern District of New York, where all Malibu Media cases have been stayed for the past year, the Court has lifted the stay and denied the motion to quash in the lead case, thus permitting all 84 cases to move forward. In his 28-page decision (PDF), Magistrate Judge Steven I. Locke accepted the representations of Malibu's expert, one Michael Patzer from a company called Excipio, that in detecting BitTorrent infringement he relies on "direct detection" rather than "indirect detection", and that it is "not possible" for there to be misidentification.

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