The article fail to mention that owner doesn't own the battery and the infrastructure of electricity to power the electric car.
Nissan Leaf is part of Project Better Place have been discussed since last year. Wired have a article about it http://www.wired.com/cars/futuretransport/magazine/16-09/ff_agassi?currentPage=all
And this is the presentation about the Project Better Place. http://www.youtube.com/watch?v=NfGEbTcNuzA