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The idea is taht there are numerous ads placed around china on little cards that have people's phone numbers on them. they are illegial, but probably only the equivilient of a class c misdemeanour in america. However, they are becoming quite an eyesore. So in order to fix the problem, they are goign to enter in the phone numbers into a database, and have computers call them and leave a message once every 20 seconds asking them to turn themselves in. this will force them to eithier 1) turn themselves in to get the cops to stop calling them, or 2) get a new number, which involves cancelling thier current cell phone contract, since its now useless.Hopefully it will put an end to all the ads.