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Pay-per-email and the "Market Myth" 295

Bennett Haselton has written a thoughtful piece on the latest developments in the pay-for-email schemes making the rounds from some of the big players in the world of AOL. This one is really worth your time, so please click on and read what he has to say.

Comment Re:They have the public.. (Score 1) 321

The proposed scheme, along with all two factor authentication methods, only strengthen the identity of the visitor. Plus the scheme is overly complicated for the users-base. It would require them to do business from only one machine, and would cause problems with people accessing the sight through load-balanced proxies, or other configurations that result in a dynamically assigned IP address.

What is needed is two-way authentication.

Acutrust http://www.isblanket.com/services/online/acutrust/ is a much better approach to the problem. It uses an encrypted image to prove the site is authentic. This way sites can protect their customers against phishing attacks. The unique thing about this product is that because the sight's authenticity can be checked visually,it is much harder to trick the average person. Also, Acutrust does not require the user-base to install any special software it is 100% browser based. Acutrust FAQ http://www.isblanket.com/services/online/acutrust/ faq/

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