wolfguru writes: The web sites that are screaming about adblockers are missing a significant part of the issue. For mot users, it is not the appearance of advertising on the web sites that is the problem, but the behavior of the ads themselves. Roll-overs that cover an enture site, popups that hide the close or exit control, or put up an "are you certain you want to leave this page?" message box, auto-play video and audio ads and all of the tactics to hijack the user into the advertiser's control are for the most part what the ad blockers are being implemented to prevent. Coupled with the efforts to track every click and page access, it is the behavior of the advertisers, not the web site owners, which causes the problem. The industry needs a set of standard behaviors which govern the behavior of the ads themselves, so the web sites can agree to only accept and display those ads which comply with the defined standards for "acceptable behavior". If the ads being served on the web sites were as "well behaved" as the majority of ads on Slashdot, and web site providers could assure that whatever ads were placed on their page views, I submit that the majority of ad-blocker users would gladly "pass-list" the sites they use in exchange for the quality content without the continuous "noise".