texting is massive, its more popular than actually calling someone so almost all the operators have adapted to this, for instance meteor a couple of years ago offered a deal, top up your phone with 20euro credit and you can text anyone on their network for free and time for one month and the no of texts you can send for free was unlimited. Which attracted alot of young coustomers, they could all text each other for free! Now o2 have done the same but you can text any network in ireland for free!