Okay, I have to admit, we felt pretty bad about this "renting" tactic until we actually tried the camera. It was hands-down the worst HD camera I have ever used. I mean seriously, it had all sorts of proprietary software with weird codecs so that the footage was extremely difficult to transcode at high resolution.
I felt absolutely no remorse returning that thing. I know, that still doesn't make it right, because we didn't know that going into it. But I hope it is at least a mitigating factor. Plus, I give Fry's tons of (non-"rented") business, and their awesome return policy is a big part of the reason.