Re:A marketing fantasy (Score 1)

There are just over 120 cinema's in Ireland - and most of them have only 1 or 2 screens. 500 is a pretty accurate number to convert EVERY screen (even the mobile cinema's!) in the country. I doubt the projector's are gift's though. I'd imagine the Irish Film Board made a deal with all the studio's in Ireland and them negiotated such a large contract at a good discount. The projectors may be subsidised, but not by very much. It's not legal for a government institution to put money into the private sector like that - just think back to the airline crisis and EU rulings then.