Last year when this was first announced, I applied for my coupons on 1/1/08. I've been blogging about this for a year and a half at http://williambryson.blogspot.com/ (shameless plug), it's no surprise.

for years to come. Everyone has a huge collection of DVD's, and no one is going to spend a fortune upgrading to Blu Ray, except an elite few. Besides, with a quality DVD Upconverting player (DVD Upconvert), most people can't tell the difference.