According to IBM they already have the market (again that them not me) so there's no use in trying to win over people at the grass roots level. They are leveraging the fact that they have a large install base of medium to large systems in medium to large businesses. In IBM's estimation that should be enough to attract other businesses over to AIX.

No IBM is going after the large server market with AIX. In fact they have consolidated AIX,Linux, and i(Series) unto the "Power" platform which is making enroad into the mainframe market space. IBM stated that there was not enough interest in the Desktop market for AIX. In fact IBM has been backing out of the desktop market space for some time. Linux whould be a better desktop soultion since it will has driver for desktop and small sever enviroments